JULIET GLAVES IS A FLORAL STYLIST AND DESIGNER. SHE IS A PIONEER OF THE BRITISH SEASONAL CUT FLOWER MOVEMENT AND IS COMMITTED TO SUSTAINABILITY.
“A LIFE OF EARTH AND PETALS”
Trained in ballet until the age of 15 when injury forced her to quit, Juliet went on to study fashion design at Central St Martin’s School of Art in London before launching her own small label in the early 90’s. Her fledgling fashion career took her into television where she became a director and producer across a range of programmes and documentaries for the BBC, ITV, SKY and CH4.
Flowers came into her life after she made a documentary for the BBC in 2007 which explored the tradition of the cut flower industry in Britain. The programme highlighted its decline and the hope of a revival by raising awareness and an appreciation of seasonality in flowers, just as was happening with food and the locally grown, seasonal British food movement. Her film also highlighted the need for a new breed of growers and florists. Juliet took up the baton, swapped her camera for a trowel and set out on a new creative path - to grow a flower farm and floristry business with her husband Neil.
Seasonality and sustainability have always been at the core of her business.
Over the last 12 years Juliet has developed expert knowledge in both growing seasonal British flowers and designing with them and in turn sharing that expertise and creativity with clients who wish to embrace a greener, more sustainable approach for their weddings, events and campaigns.
“Juliet is an extraordinary talent - her sensitive and instinctive approach displays her innate creativity. Sustainability and seasonality is fundamental to her work. We love having Juliet and her glorious flowers in our King's road store.”
Tricia Guild OBE, Founder & Creative Director of Designers Guild.
“Juliet is by far my favourite florist. She grows her beautiful flowers, has the best taste and has worked with us for years. She also is a true artist and makes the most amazing flower crowns. Could not recommend her enough.”
Alice Temperley MBE, Founder & Creative Director of Temperley London
“Juliet for me is an example of how you can embody and then interpret and represent mother earth's abundance - it is all in her flowers: the beauty, colours, smells, richness of life. Seasonally grown and harvested with the biggest love ever. What more could one wish for.”
Livia Firth, Founder & Creative Director of Eco Age Limited