THE FLOWER FARM

In 2007 whilst making a BBC documentary exploring the tradition of growing cut flowers in Britain, Juliet and her husband Neil became inspired. Then followed a radical decision to leave the life they had known as TV directors and embark on a new adventure to become flower farmers. Together they had a vision and some horticultural knowhow and knew from the start it would be challenging and not without risk.

A year later having bought a plot of grazing land on the Shropshire Herefordshire border, from scratch they turned it over to create a sustainable, seasonal cut flower farm. Neil loves experimenting so alongside old favourites more unusual blooms are found like Dierama and Brugmansia. The cutting season begins in early spring, peak season is from May through to the first frosts around mid-October, with a few hardy blooms still around into November.

SEASONALITY

“Our farm is a celebration of British seasonal flowers, from the first snowdrops in February through into November when the last chrysanthemums start to fade.”

As a commitment to creating a positive impact on their world, Juliet and her husband made a decision in 2007 to build the flower farm that would sustain their floristry business whilst reducing their environmental footprint. Around 80% of cut flowers on sale in the UK have been imported. Whilst this global industry continues to grow to meet the increasing demand for fresh flowers, Juliet is proud to be a pioneer of the British seasonal cut flower movement.   

When a client’s brief requires flowers and plants that cannot be grown on the farm – from Cuban jungles to Summer bouquets in January - Juliet will source from her network of trusted suppliers.

SUSTAINABILITY

“We work our land and operate our business with nature in mind.” 

Juliet is committed to using sustainable processes in every aspect of her business. 

Over the last 12 years she has developed expert knowledge in both growing and designing using seasonal British flowers and in turn sharing that expertise and creativity with clients who wish to embrace a greener, more sustainable approach for their weddings, events and campaigns. Responsible practices are integral to day to day life on the flower farm. No pesticides are used, everything is recycled or composted and areas are left very wild to encourage a natural rhythm and biodiverse habitats.  

Juliet works with reusable materials when creating installations, structures are built by local craftsmen and are always adapted and re-purposed time and again to avoid wastage. The packaging used for bouquets is paper or fabric tied with string and buttonholes and bouquets for weddings are delivered in vases - never plastic. Operating a sustainable, responsible business doesn’t end there, Juliet encourages her clients to distribute flowers at the end of an event and any surplus will end up on the compost re-entering the natural life-cycle on the farm.

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